Makeup is a form of art that is intended to transform and accentuate people’s everyday look. People use it to express themselves. So, whether you are a novice or the ruler of all things ‘makeup artistry’, knowing the best brands out there can give you just the right head start to tackle the long list of makeup brands out there.
Many brands have come and go, but the true success lies within the grasp of those few brands who have withstood countless hurdles to get to where they are today. Hurdles such as; different skin types, skin tones, various allergens, and so forth.
Before we get into what makes these brands so different from all other makeup brands, here is a list of the top ten, best makeup brands of 2020;
- NARS Cosmetics
- Urban Decay
- Benefit Cosmetics
- Bobbi Brown
- Too Faced
- Christian Dior
When searching for the best makeup for one’s skin, certain questions come to mind. Is it good for my skin? What happens when I sweat? Is it cruelty-free? Does it last the whole day? Or simply put; does it make me look good? Brands are one thing, but the results that back the brand is what keeps people buying. Now that the foundations aside (did you catch the pun?) let’s figure out why these ten brands are named the best makeup brands of 2020.
That Extra ‘Pop’ of Makeup
There has to be a reason why this is ranked as the best makeup brand of 2020. And frankly, it could just be the most famous makeup brand in the world, given the rate sales are skyrocketing. Mac always falls into the top three categories when it comes to the best makeup brand. With about five hundred stores located around the world and professional makeup artists to assist customers, it is no surprise that MAC receives an annual turnover of $1 billion minimum. But you didn’t come here for turnover rates and business jargon. You came to find out what makes it such a worthwhile brand. MAC products are of the best quality. With high pigments and brushes rumored to last for years on end. Their products have been used to create iconic looks for movie actors and much more. Yet the main reason behind all the success alongside all the other points mentioned is their lighthearted approach to beauty. The founder of MAC once spoke about the product, saying; “It’s something to have fun with” which goes to show how reputable the brand is.
- NARS Cosmetics
Nars Cosmetics emerged in 1994 by a French Makeup Artist and photographer by the name of Francois Nars. Famous for its matte black and rubber packaging, it is also finished off with boldly colored shades. This brand stands out especially because of its multipurpose products. Even as a luxury brand, Nars has got an edge over most in the game. The names of certain products are said to be provocative and enticing. Creating excitement and anticipation for new collections with names such as; “Striptease”, “Orgasm” and much more that exudes a sexy sophistication. There is certainly an aesthetic to the brand that is dark, classy, and alluring.
- Urban Decay
Urban Decay radiates femininity at its best. With high-ranking cosmetics such as eyeliner, lipstick, eyeshadow, primer, and more, this brand uses everyday makeup products in a fun and unique way. You’re probably wondering why the brand is called urban decay. The idea came about when co-founders of the now successful brand mixed raspberry with the color back to create a new color. The oddness of the combination brought about the name; Urban Decay. Most of their products are known to be cruelty-free and trendy, with a promise of good quality in every purchase.
- Benefit Cosmetics
Founded by two sisters, with the cheeky line; ”laughter is the best cosmetic”, Benefit Cosmetics is a favored beauty brand amidst women all around the world. Establishing its foundation in over forty-three countries, as well as making its digital presence known with a designated nickname for fans called; benababes, its cheeky shades, and quirky products are one for the books. The packaging says it all. Every Benefit Cosmetic product uses funny names, examples are; “Dr. Feelgood”, “They’re real” and “Hello Flawless”
- Bobbi Brown
Aside from being the name of one of the best makeup brands out there, the founder; Bobbi Brown, is an American proficient makeup artist, author, public speaker, and business person. During the 90s, this beauty guru partnered with a chemist, and starting from just ten lipsticks this collaboration paved the way to a world-class beauty kingdom. The reviews on this brand are mostly positive, noting that the moisturizer leaves the skin feeling soft, less oily, and sticky. Bobbi Brown cosmetics is known for; light undertones, and yellow tone foundations. Makeup lessons are also offered to those who want to further their career in the beauty industry.
Clinique is one of those brands that isn’t talked about enough. Not only does it have a men’s product line, but It was also one of the first brands to give rise to the dermatological technique when it comes to skincare. Intentionally straying away from fragrances, certain harsh ingredients, or anything that could potentially irritate the skin/cause allergies, this brand ensures that all of their products are free from phthalates and parabens. Clinique models a “one size does not fit all” mantra, and for this reason, the company formed a Clinique computer, which is a display box that assists customers in pointing to their skin type, for more of a personalized experience.
- Too Faced
Lovers of colorful and happy packaging will love this brand. It is seen as a high brand in terms of quality and pricing. Not only are their products cruelty-free, but they remain relevant and eye-catching. There is no worry about short-lasting makeup because their pigmented outlines are said to last all day, and their neutral colors were formulated to suit all skin tones. One of Too Faced’s most famous products, include the; ‘better than sex’ mascara, which gives body and increases the length of your lashes almost instantly. Their primers, foundations, and lipsticks are also commended for their long-lasting effect.
Equitably as classy as their fashion line, Chanel products are known for their quality and inventive mixtures. Cited to be the “complete beauty line,” this brand unfailingly ranks as one of the prominent luxury lines out there. The intention behind this makeup brand is to maintain modernity as well as artistry. Chanel keeps on reinventing itself, letting others know that it is there to stay.
You’ve probably heard of the commercial that says: “maybe it’s Maybelline” and here it is. What once started as a family business, has grown into one of the best makeup brands of 2020. Maybelline focuses on enhancing natural beauty through quality products such as eyeliner and mascara at a very affordable price. This brand is perfect for customers who are just learning how to use makeup.
- Christian Dior
Last but not least is the traditional brand by the name of Christian Dior. Also known for its fashion statements as well as many other things, the brand is said to be more old school and conventional. Though, as of late, Dior has adopted many modern forms of expression. The focus remains primarily on women, with success in the runway makeup industry.
The Real Intent behind Makeup
The true intent behind makeup is the enhancement of external beauty. But as far as it goes, there are plenty of other benefits of makeup that extend beyond the outer realm. The right products should keep your skin protected, glowing, and cleansed. Aside from making one looking younger and enhancing one’s features, less is more when it comes to makeup. The fewer ingredients listed on a product, the healthier it is (usually). Most makeup brands include SPF in their products as it protects the skin from harmful UV rays. Make sure to look out for those, when you make your next purchase.
What makeup products do dermatologists recommend?
Dermatologists recommend certain makeup products for very specific reasons that often include; Non-comedogenic (they don’t clog your pores), hypoallergenic (paraben and irritant-free), SPF (sun protection factor), clinically tested, and mineral makeup (made from natural minerals).
Following the criteria summarized above, here are five brands dermatologists often recommend;
- Jane Iredale BB Cream
- Physicians Formula Super BB All-in-1 Cream
- Clinique Even Better Makeup
- Neutrogena skin clearing Liquid Makeup
- Almay Age Essentials Makeup
What foundation do makeup artists use?
If you are a fan of red carpet looks and the flawlessness that professional makeup artists serve, you will be thrilled to find the top five most used foundation by makeup artists;
- Kosas Tinted Face Oil
- Westman Atelier Vital Skin Foundation
- Chanel Ultra Le Teint
- Laura Mercier Flawless Lumiere Radiance-Perfecting Foundation
- Dior Forever