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The best thing about throwing out your old makeup is that you’re taking care of yourself. Why? Some of the most common skin ailments are caused by tiny bacteria that can get trapped in the makeup we use each day. To avoid irritations, eye infections, breakouts and even styes it is important to replace your products regularly. It’s not just mascara and eyeliner that can cause skin irritation. For example, if you use a foundation or concealer that has expired, it could lead to redness, burning sensations, and bumps on your skin.

If you use eyeliner or mascara that’s past the expiration date for too long for instance – even if they’re still good quality – you’ll risk experiencing eye injuries like itching or swelling along with possible infections in the lash line area.

Cosmetics do have expiration dates, but it’s not the same as food. Unlike your food, the date it should be used by for makeup relies on when you first start using them – not when you purchase it. There should be a symbol on your makeup of a jar and a letter or number inside that looks something like “12M”, meaning that the product’s shelf life once opened is 12 months.

But do you have any idea when to get rid of your mascara or foundation? The tell-tale signs are separation, changes in the texture, and the presence of foul smells.

So, what’s the expiration date on your makeup? That thought might fill you with fear, but don’t worry! We’re here to help. We’re all about beauty and fashion here at HD Mirrors and that starts with looking amazing day in and day out. Whether it’s mascara or blush- we have your back. When does every type of cosmetic expire? Keep reading for answers.


How long does Foundation last?

6 – 12 months

If you’re looking for a way to make sure your foundation is fresh, try dipping your finger into the formula first. If the product starts to separate and becomes runny, it’s time to throw it out!

Liquid Highlight

How long does Liquid Highlight last?

6 – 12 months

If you’re into glowy skin, then liquid highlights are your new best friend. These will last around a year if stored in a dry, cool place and with the right applicator.


How long does Concealer last?

6 – 12 months

Did you know that your concealer will last for around 12 months? This is why it’s important to avoid direct sunlight and keep your fingers away from applying it so that you don’t accidentally mess up the formula. Also, if you notice any separation then you should get rid of it before it gets worse!

Powder Blush

How long does Powder Blush last?

2 years

You’ll be using your blush for two years at least, so you better invest in a good one.

Sticks and Cream Blush

How long do Sticks and Cream Blush last?

12 – 18 months

If you find that your cream blush has become too hard to use, or if it is just not as pigmented as before, toss it. The same goes for lipsticks and other products with a similar texture.

Lipstick, Lip Liner and Lip Gloss

How long does Lipstick, Lip Liner and Lip Gloss last?

12 months

Your favourite lip colours don’t last as long when you leave them in the car (we’re all guilty of this, right?!). Make your reds last longer and keep them out of hot environments like your car and in a dry, cool place instead.

Brown Pencil

How long does a Brown Pencil last?

12 months

If you want to make sure your pencils last as long as possible, keep them away from hot places like bathrooms and showers.


How long does Mascara last?

3 months

If you want to avoid eye infections and other skin complications from mascara, we recommend switching in three month intervals. And don’t share mascara with anyone else!

Liquid Eyeliner

How long does Liquid Eyeliner last?

3 – 4 months

Like with Mascara, the best way to avoid infection is to keep your liquid eyeliner all for yourself.

Eye Shadow

How long does Eye Shadow last?

3 – 6 months

The powder eyeshadow you use to highlight your eyes are delicate and wear out quickly, so it is a good idea to replace them regularly.

Gel Eyeliner

How long does Gel Eyeliner last?

2 months

It’s unfortunate, but gel eyeliner only lasts around two months because it can easily trap bacteria.


How long does Perfume last?

8 – 10 years

Perfume is the last thing that should stay on your dresser. Max out its life by storing it away from direct sunlight.

Nail Polish

How long does Nail Polish last?

1 – 2 years

If you want your polish to last longer, store it in a dry, cool spot.

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